The H1 can wait
A SaaS homepage headline has seconds to make sense. The smaller sections and the page structure carry the buying argument.
Archive
Every published post, in date order.
A £20k website horror story
A new CMO rebuilt a site in a UK industry of about 400 people where deals depended on relationships.
A content score is not a point of view
The specialist content suites feel like Grammarly for B2B marketing. I would rather use a flexible assistant and my own judgment.
My CMS picks for a B2B marketing team
Payload gets my vote when a developer can help. Ghost and Hugo suit a personal blog. The rest involve compromises I like a lot less.
An AI demo cannot build rapport for you
A bot can show someone the interface. It cannot listen its way into a real sales conversation.
The software comparison video has a trust problem
A feature list with two logos tells me nothing about how either product holds up.
A dashboard cannot make a decision
If a number moves and nobody changes a decision, why is it in the weekly meeting?
AEO is SEO with a new invoice
AI summaries have changed the search page. I still cannot see the new discipline I am meant to pay for.